In an organization like a newsroom, our product is not software. We depend on software at every level from gathering source material to publishing to an audience, but software is not the thing that most people would say is valuable about us. Ask anyone what’s valuable about us and they’ll tell you that it’s the journalism that we produce that you can’t get anywhere else. That’s our differentiating value. People subscribe or donate to the journalism, not the software we build…
It’s a rule of thumb that works universally: build what makes you special and buy the rest.
